Don Norman: Design for a Better World

Don Norman shifts his attention from The Design of Everyday Things to Design for a Better World. He challenges everyone, not just designers, to change from artificiality to humanity. We have the responsibility to design a meaningful and sustainable environment for ourselves as well as the future generations. Reading this book makes me want to move beyond designing for digital screens and into designing for a better world. As always, his writing is digestible, but my reading experience was quite slow—due to the typesetting. Gotham Book is a readable typeface, but I am not used to reading a 300-page book in a sans serif typeface.