George Mason Rebranded

When I heard George Mason working on rebranding a few years ago, I predicted it wouldn’t be good. Today the new logo was revealed and it’s shockingly bad.

The university claims to create a brand for the future, but the “GM” monogram appears to be stuck in the 80s. The use of green and gold colors on the outlined typeface makes the monogram appear more amateurish than prestigious.

The connection between “G” and “M” doesn’t feel natural. The two letters were forced together instead of being “All Together Different” as the university has claimed.

Now we are stuck with a bad brand.